Built. Vans and Custom Fabricators
Built. Vans is a minimalist adventure van builder based in New England. Also part of a larger fabrication company, Built. wanted a simple but recognizable brand identity that could be leveraged across both companies. Built. is inspired by nature, a nostalgia for adventure, and the very processes they use to build out vans.
The logo itself is inspired by CNC routed plywood and is custom hand-lettering. The color palette is inspired by the Sprinter van that Built. owns and also takes its cues from the mountain biking industry.
Brand assets created include business cards, t-shirts, social media, and vinyl decals for the van itself.