Matrix Personal Fitness
Matrix Personal Fitness isn’t your run of the mill personal fitness program. It combines the aspects of Eastern philosophy, yoga, and Western methodologies to provide a truly unique approach to personal training.
It was important that the brand marry all of these methodologies visually. Working off the idea of brain synapses and how all of the body systems are connected, the overall webbing detail was created. From there, it had to integrate wholly with the logo.
Brand assets created were logo, submark, brand guidelines, business cards, and t-shirts.