I worked with Miish to create a playful and modern logo for her copywriting business. We worked closely to define her ideal customer, what styles of lettering she was drawn to, and what styles were a hard pass.
I created this custom lettering to reflect Miish’s enthusiasm for her craft and her clients and her fun approach to copywriting. I was even able to flip the placement of the tittle (yes, that’s a real world and you’re not the only one laughing at it) on the i’s so that they read as exclamation points. Because that’s how stoked Miish is to work with her people.