Erika Dillon Studio


MOO Sample Pack for Business Clients

If you’ve ever ordered from MOO, you know that you can request a sample pack of all of the materials they print. It’s mainly geared towards solo designers or small businesses. While I worked at MOO, on the MOO for Business team, we found that the standard sample pack didn’t clearly showcase how a larger business could use all of our products. I was tasked with coming up with a faux business within the tech industry and applying their branding to all of our products.

I created a faux app development company named Wander, who’s focus was on trail guidance apps. From there, I created the overall logo, brand identity, tone of voice, and copy that was used across all of the products. This suite helped showcase all of the various ways a larger company could use our products - from business cards to stickers to notecards.