YOUR POINT OF VIEW IS UNIQUE.
IT'S TIME THAT YOUR VISUAL BRAND FELT THE SAME WAY.

Your message is super important and you want to share it but you don’t have the time nor tools to do it justice. You’re looking for the secret sauce to make it come to life.

If you’ve ever spent hours on end searching for the perfect typeface, have gone down the rabbit hole of Instagram stalking beautiful posts that you can never quite create, or have felt that there has to be a better way to get your point across besides using tired stock photography, I can help you. One of the best ways to get your message noticed without being stale, fluffy, or boring is hand-lettering.

WHAT NOW? TELL ME MORE ABOUT THIS HAND-LETTERING YOU SPEAK OF.

Hand-lettering is customized lettering that's created with your vision and mission in mind. Picture it: something that is unique to you and your business without looking like you dropped your text into a template that everyone else is using across the internet. It captures the tone of your brand, makes your viewers feel like you totally get them, and communicates what you’re all about.

HOW HAND-LETTERING CAN HELP

Hand-lettering helps you stand out in a saturated marketplace. It elevates your brand to the next level by providing a unique visual style that puts your message first. Hand-lettering helps to build a memorable brand - the unique combination of lettering and messaging is what will keep your customers coming back for more.

WHAT CAN HAND-LETTERING BE USED FOR?

Almost anything you can imagine! Hand-lettering can be used for logos, physical products, favorite quotes, social media posts, book covers, or magazine articles. It can also be used for large scale murals, chalkboard signs, or other environmental graphics. From digital products to IRL murals, hand-lettering has a place in all the things.

You know that your brand has a kick ass message and your graphics should reflect that. Hand-lettering is one of the best ways to do just that. You have a general idea of what you need but here’s where it really shines:

  • A professional logo that doesn’t skimp on boldness

  • Social media graphics that aren’t stale or boring

  • A lettered manifesto that speaks your (visual) language

  • Editorial graphics in the form of a book cover or magazine spread

  • A custom look that can’t be replicated by a typeface or anyone who knows how to work a layout app on their phone

  • Someone else to create your graphics for you. Your genius should be used on what you do best, not laboring over what your visuals need to look like

Seriously, wouldn’t it be amazing to take your brand from pretty rad to “holy shit that looks fan-freakin-tastic”?! I take all of your insights, messaging, and values and create custom hand-lettered, illustrated graphics that are unique and timeless to your business.

If you've been playing branding roulette and can't seem to settle on a style or logo...

If your constant rebrands are sending the signal that you don't know who you are or what you're doing...

If you've been embarrassed to send people to your website because it doesn't look on the outside like how awesome it is on the inside... LISTEN UP.

I create using a concept-first approach. That means I use what your business mission and personality is all about as the core of your visual language. When your hand-lettering is steeped in that meaning, you don’t have to resort to using the latest design trends to stand out and stay relevant. Your visuals are able to stand the test of time because they’re built on the strength of your mission and message.

WHY ERIKA?

As a graphic designer with over ten years experience working with heavy-hitter brands like Hasbro, MOO, Tiffany Han, and Being Boss, I know a thing or two about what makes a brand successful. I provide custom hand-lettering that is paired with a deep knowledge of how to create a brand identity that is steeped in meaning. When you combine strategic design for brands with hand-lettering, you get an unstoppable force of nature (or a really kick ass visual identity that doesn’t feel like anyone else’s). I provide big picture visuals while geeking out on the nitty gritty details. I’m a dreamer and pragmatist, which makes me a little bit like a magical unicorn of badassery.

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ALL THE WAYS I MAKE MAGIC

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Logo Design

Starting at $500

You’re just getting started and want to make sure your logo is ON POINT. Alternatively, you may also have some stellar branding in place but want to refresh your logo without overhauling your entire brand.

ALL THE INFO


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Editorial Design

Starting at $500

For book covers, article titles, or spot illustrations, hand-lettering will have WAY more impact than a bold font and stock photo.

GIMME MORE INFO


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Product Design

Starting at $500

You have an idea for a mug, a shirt, a sticker, or a greeting card but no idea how to make it happen. Fear not, my friend. As someone who is constantly creating products of her own (or researching the shit out of them), I can help you design your product so that it's ready to go for whatever application you want.

YES, YES Y'ALL


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Commissions

Starting at $300

This is a truly personal way to have whatever you want hand-lettered. Obscenities, song lyrics, favorite quotes, your name, a pet’s name, WHATEVER. You bring the words, I’ll bring the style.

LET'S GET PERSONAL


I KNOW WHAT I NEED BUT HOW DOES IT GO FROM IDEA TO LEGIT LETTERS?

The short answer: concept first approach.

The longer answer:

  • You fill out my design questionnaire and answer all the questions on all the things (I promise it's not super long!)
  • We create a vision board together (bonus: you get yourself a cheat sheet on how to create an awesome vision board that's cohesive and visually on point)
  • I deep dive into your brand with all of the visuals and information you've provided. I go into my design cocoon and don't come out until I've figured out what makes this piece tick
  • We review the initial design concept together and you provide me with your feedback (another bonus: you get a cheat sheet on how to give good feedback. I teach you how to go from, "that's not working" to "the swash of the R feels too soft". I love me some specific and actionable feedback I can incorporate into your piece!)
  • I implement the feedback you've given me and present the gussied up version for review.
  • One more round of feedback before it's time for me to nerd out on the fine details that will make your project SHINE
  • IT'S THE FINAL COUNTDOWN… sorry, I mean lettering. You get your wicked rad lettering project, ready to go be free in the wild.

SO LET ME ASK… ARE YOU READY TO ELEVATE YOUR BRAND TO THE NEXT LEVEL?

After we work together, your brand will feel fresh to death - and people are going to take notice.