Yoga Strong is a yoga studio in Norwood, MA.
I created this brand identity based on the studio’s mission as well as my deep knowledge of yoga philosophy. The “O” in yoga utilizes the symbol for the anahata chakra — the heart chakra. It embodies our connection to ourselves and the larger collective. It is a center of strength.
The color palette speaks to the balance that a yoga practice provides. Using complementary colors, the watery blues offset the fiery oranges.
Developed and designed at MOO.